FORIA
We provided a full
e-Commerce make
over for Foria.
TYPE: Full package
GOAL: INCREASE REVENUE
DURATION: 12 WEEKS
About

Foria’s unique marijuana-based sensual enhancement oil, that’s a helluva product. And GQ thought so, too. They named Foria their “Sex Product of the Year.” But before all that, when Foria first showed up on Unstoppable’s doorstep, they were at a loss on where to go. Come inside, we told them. Metaphorically speaking of course.

CHALLENGE

Unstoppable was presented with Foria's e-Commerce store and faced the challenge of improving its conversion rates. Many digital marketers view this as a daunting task but our team at Unstoppable embraced the task with open arms.

01
RESEARCH

Unstoppable started in a flash by optimizing Foria’s e-Commerce store so that the customer journey was as frictionless as possible. Then came the all-important, 21st-Century step of making their website mobile-friendly. When that was finished, Unstoppable followed with a Facebook launch to increase the brand’s exposure -- not always easy on a finicky platform with a penchant for banning “scandalous” posts.

WHAT IS THE GOAL?

The goal of this project was very straightforward, our team was to do everything they could to increase the conversion rates on the website. This would start with re-designing the website to be mobile-friendly while ensuring that the brand got the exposure it deserved.

02
implementation

Every single month we were achieving some truly significant ROI. So, Unstoppable’s team went on to run the full gamut for Foria, including everything from building multiple stores, to introducing a fleet of funnel-based landing pages, to running traffic on Adwords. The final result of that full-service approach? Growth, tenfold growth.

WHAT IS THE GOAL?

The goal of the website redevelopment was to ultimately decrease the mobile bounce rate while ultimately increasing the conversion rate of the website.

03
Culmination

We have since implemented fully automated email drip campaigns and a full-fledged email marketing “win-back” strategy to both 1) help to remind past customers what they’ve been missing out on and 2) to reel in past brand-curious folks. Sidenote: That’s at least two great things about email, and why the channel itself is consistently considered one of the most lucrative in all of marketing.

After we caught (or re-caught) the customer, Unstoppable created a much greater value in them by implementing pre-purchase upsells and bundling. AOV went up, and -- get this -- so did revenue. A win for Foria. A win for us. A win for customers looking to dial up the spice in their bedroom.

FINDINGS

After working to re-design Foria's website our team’s initial predications that a mobile-optimized website would highly increase the conversion rates of our campaigns was proven true.

FUTURE CHALLENGES

The brand of Foria will always face a challenge on ad platforms due to the sensitive nature of both its content and niche. Our team believes this will be the most prevalent challenge for Foria, lucky for them our team loves challenges!

READY TO GROW
YOUR BRAND?
CONTACT US